Unilever

The Challenge

Unilever’s ReGenerate concept had a problem: users weren’t getting it. Despite tons of testing, the core value remained hidden—literally. A tiny blue dot was supposed to represent the most important feature. No wonder people were confused.

The Fix
We took a step back, connected the dots (literally), and put coupons + rewards front and center. No more guesswork—just a clear, intuitive experience that finally made sense.

The Process
🔍 Investigate – We dove into customer service notes, stakeholder feedback, and user insights. Turns out, people didn’t want to read about rewards—they wanted to use them.
🛠 Plan – Mapped out the entire user journey, plotted the pain points, and built a game plan.
🎨 Explore – Designed a system that just worked, no extra explanation needed.
💬 Communicate – Turned complex data into a seamless experience, speaking the user’s language.

The Result
From a confusing mess to an effortlessly clear system. What once was an obscure blue dot is now a no-brainer experience. Users don’t have to think—they just act.

What We Did
✔️ Redesigned the entire UX to make rewards & coupons obvious
✔️ Ran user tests & iterated relentlessly
✔️ Built a scalable design system
✔️ Hired & mentored UX designers

Final Thought
Good design isn’t about flashy visuals or fancy wording—it’s about making things work.